This Herbie is made by Hallmark. It is made very detail, it has very nice paint job, detail front & rear light, rubber tyre, nice rim, detail interior, both door can be open and the most special parts that this Herbie has, are the bumper. I don't see this type of bumper is being made this days.
The size for the Herbie is a bit bigger then 1/64, so I guess it should be about 1/50 scale.
This picture below show the original looks of this Herbie, there is a ring still on top the roof of the .
The next Hallmarks car coming up my blog is the Ecto-1 from the movie Ghostbusters